Jewelry Trends - Autumn/Winter 2012
Past seasons' 'big' is now even bigger, but not necessarily bolder; rather 'cleverer' or 'more unique'. There is a strong sense that handmade is here to stay and that consumers are starting to develop an appreciation for artisan crafted jewelry pieces. Small scale studio casting has never been more accessible for independent makers than now, making the design possibilities for bespoke customers even wider.
Characteristics across the autumn/winter themes are:
- Other body jewelry. New arrangements in the form of multi-finger rings, ear cuffs and upper arm pieces (to name a few) have become fashion staples over the past few years. Many jewelers are now actively experimenting with new concepts, whilst others are beginning to explore new shapes and arrangements previously tried by other jewelers to see if it will be well received by their customers - how your own clients will respond to new pieces is something that only you will be able to gauge.
- Over sized earrings in the form of shoulder dusters, hoops and chandeliers. They were big before; now they're bigger!
- Over sized statement pieces - chokers, collars, bibs and cuffs
- Rings, again, huge and over sized. Cocktails rings have sometimes grown into full scale sculptural affairs.
- Brooches. We began to see vintage brooches reappearing a few years ago along with the whole retro trend - this season the brooch makes a comeback in its own right.
- Pearls in various colors, shapes and sizes - always a classic.
- Bright and bold color mixes with all the colors of the rainbow in a single vibrant jewelry piece.
And the themes for AW12 are:
- The color black is set to dominate this A/W, both for clothes and jewelry, meaning good news for jeweler on two fronts. Black stones, beads and metal finishes will be popular as jewelry components and the predominance of black clothing provides the perfect backdrop for bold jewelry pieces.
- The spontaneous bohemian look of layered pendants and beads is still popular, although as with other long standing trends, it is always wise to introduce a fresh interpretation with a new season - it gives your customers an excuse for a new purchase.
- Multi-media jewelry is still sought after, with jeweler becoming ever more inventive with new textures, hues and materials.
- Vintage jewelry of all eras is still prevalent with many jeweler frequently being approached by clients presenting their own pieces for remodeling.
- Tribal and Far Eastern design elements are still a strong feature in current designs.
- Jewels in huge traditional cuts, but increasingly rough cut gems and unusually shaped organic shards of stone.
- Personalized jewelry has become a widespread staple over the past few years. Customers are still eager to wear that special piece that has sentimental or symbolic significance to them. These items are often lighter and more subtle in design.
- Bold, ornate https://giftinger.com/product/2019-new-baby-sweaters-autumn-winter-knitted-cardigan-plus-thick-velvet-warm-kids-clothes-boys-girls-sweater-casual-outerwear/ with a luscious meld of design influences, shades and surface treatments. Jewelry artists are getting the chance to explore their creativity and the jewelry buying public seem eager to wear something new.
As with all trends, knowing your clients and having a strategy for reaching new customers is vital. Lifestyles are in flux and shopping habits are adapting with new technologies. Be prepared to market your work on as many different platforms as possible. In the ongoing shift away from high streets, customers are increasingly turning to the internet to find that unique 'something' and a plethora of online boutique websites have emerged recently to fulfill this market. They are all carefully curated and styled with the shopper in mind and selling your work through this genre of online retailer may be an option to consider.
If you haven't already embraced social media for your business, do! Social media sites offer you the chance to communicate directly with your customers enabling immediate feedback on new designs and ideas. Furthermore, research has shown that the SM sites do result in improved sales, with Twitter at the top of the league table. And they're free... what's not to like?
Characteristics across the autumn/winter themes are:
- Other body jewelry. New arrangements in the form of multi-finger rings, ear cuffs and upper arm pieces (to name a few) have become fashion staples over the past few years. Many jewelers are now actively experimenting with new concepts, whilst others are beginning to explore new shapes and arrangements previously tried by other jewelers to see if it will be well received by their customers - how your own clients will respond to new pieces is something that only you will be able to gauge.
- Over sized earrings in the form of shoulder dusters, hoops and chandeliers. They were big before; now they're bigger!
- Over sized statement pieces - chokers, collars, bibs and cuffs
- Rings, again, huge and over sized. Cocktails rings have sometimes grown into full scale sculptural affairs.
- Brooches. We began to see vintage brooches reappearing a few years ago along with the whole retro trend - this season the brooch makes a comeback in its own right.
- Pearls in various colors, shapes and sizes - always a classic.
- Bright and bold color mixes with all the colors of the rainbow in a single vibrant jewelry piece.
And the themes for AW12 are:
- The color black is set to dominate this A/W, both for clothes and jewelry, meaning good news for jeweler on two fronts. Black stones, beads and metal finishes will be popular as jewelry components and the predominance of black clothing provides the perfect backdrop for bold jewelry pieces.
- The spontaneous bohemian look of layered pendants and beads is still popular, although as with other long standing trends, it is always wise to introduce a fresh interpretation with a new season - it gives your customers an excuse for a new purchase.
- Multi-media jewelry is still sought after, with jeweler becoming ever more inventive with new textures, hues and materials.
- Vintage jewelry of all eras is still prevalent with many jeweler frequently being approached by clients presenting their own pieces for remodeling.
- Tribal and Far Eastern design elements are still a strong feature in current designs.
- Jewels in huge traditional cuts, but increasingly rough cut gems and unusually shaped organic shards of stone.
- Personalized jewelry has become a widespread staple over the past few years. Customers are still eager to wear that special piece that has sentimental or symbolic significance to them. These items are often lighter and more subtle in design.
- Bold, ornate https://giftinger.com/product/2019-new-baby-sweaters-autumn-winter-knitted-cardigan-plus-thick-velvet-warm-kids-clothes-boys-girls-sweater-casual-outerwear/ with a luscious meld of design influences, shades and surface treatments. Jewelry artists are getting the chance to explore their creativity and the jewelry buying public seem eager to wear something new.
As with all trends, knowing your clients and having a strategy for reaching new customers is vital. Lifestyles are in flux and shopping habits are adapting with new technologies. Be prepared to market your work on as many different platforms as possible. In the ongoing shift away from high streets, customers are increasingly turning to the internet to find that unique 'something' and a plethora of online boutique websites have emerged recently to fulfill this market. They are all carefully curated and styled with the shopper in mind and selling your work through this genre of online retailer may be an option to consider.
If you haven't already embraced social media for your business, do! Social media sites offer you the chance to communicate directly with your customers enabling immediate feedback on new designs and ideas. Furthermore, research has shown that the SM sites do result in improved sales, with Twitter at the top of the league table. And they're free... what's not to like?
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